Scrappy Joe
The Trader Joe’s Compost Kit makes sustainability simple and fun, turning everyday food scraps into nourishment for the earth while reinforcing Trader Joe’s playful, eco-friendly spirit.
Mission of Project
Create a packaging design for a new product line (3-5 items) of Trader Joe's you choose or create.
How long is the Project?
14 weeks total with 4 weeks research
Skills I used
Canva
Procreate
Solidworks
Keyshot
Dieline Creation
Physical Prototype
Designed for Trader Joe's
20-40+
Age
Organic
Behavior
Accessible Collectible
Community
Psychographic
Why??
Globally, around 1.05 billion metric tons of food were wasted in 2022, that’s more than a billion meals discarded every single day.
In the U.S., it’s estimated that 30-40% of the total food supply is wasted.
Accessible.
Community.
Transformative.
Wholesome.
Collectible.
Where intention turns into touch: the materials
Recycled PP
Cornstarch-based Bioplastics
Coconut Coir
Biodegradable Seaweed Plastic
Trader Joe's Logo Analysis
Typography Redesign
Typography Redesign
The Packaging Lab
Tea Bag Package Design
Another Product inside the Package----Shovel Design
How Users Learn About Compose
Hue becomes identity . ..
The Stamping Experiment
Hand prainted, pressed, and paint real fruits and vegetables to test the pattern and color.
Tried 4 different fruits, plants, and veggie.
Design for Everyday Renewal.
