Scrappy Joe

The Trader Joes Compost Kit makes sustainability simple and fun, turning everyday food scraps into nourishment for the earth while reinforcing Trader Joes playful, eco-friendly spirit.

Scrappy Joe

The Trader Joes Compost Kit makes sustainability simple and fun, turning everyday food scraps into nourishment for the earth while reinforcing Trader Joes playful, eco-friendly spirit.

Mission of Project

Create a packaging design for a new product line (3-5 items) of Trader Joe's you choose or create.

How long is the Project?

14 weeks total with 4 weeks research

Skills I used

Canva

Procreate

Solidworks

Keyshot

Dieline Creation

Physical Prototype

Designed for Trader Joe's

20-40+

Age

Organic

Behavior

Accessible Collectible
Community

Psychographic

Why??

Globally, around 1.05 billion metric tons of food were wasted in 2022, that’s more than a billion meals discarded every single day.


In the U.S., it’s estimated that 30-40% of the total food supply is wasted.

Accessible.

Community.

Transformative.

Wholesome.

Collectible.

Where intention turns into touch: the materials

Recycled PP

Recycled PP

Cornstarch-based Bioplastics

Cornstarch-based Bioplastics

Coconut Coir

Coconut Coir

Biodegradable Seaweed Plastic

Trader Joe's Logo Analysis

Trader Joe's Logo Analysis

Trader Joe's Logo Analysis

Typography Redesign

Typography Redesign

The Packaging Lab

Tea Bag Package Design

Another Product inside the Package----Shovel Design

How Users Learn About Compose

Hue becomes identity . ..

The Stamping Experiment

Hand prainted, pressed, and paint real fruits and vegetables to test the pattern and color.

Tried 4 different fruits, plants, and veggie.

Design for Everyday Renewal.