Nura

Nura rethinks the way we clean.
A modular, mono-material system that reduces microplastic impact while refining the everyday into something more intentional. Less excess. More clarity. More you.

Nura

Nura rethinks the way we clean.
A modular, mono-material system that reduces microplastic impact while refining the everyday into something more intentional. Less excess. More clarity. More you.

Mission of Project

To design a dishwashing system where sustainability is embedded in every interactionreducing microplastic impact through mono-material parts, longevity, and intentional use.

How long is the Project?

14 weeks total with 10 weeks research

Skills I used

Canva

Procreate

Solidworks

Keyshot

Sustainable Minds

Twinmotion

Designed for Nura

20-40+

Age

Intentional

Behavior

Eco
Minimal
Practical

Psychographic

Why??

Around 199 million

metric tons plastic waste was wasted globally each year, leaking into soil, river, and sea.


OECD, Global Plastics Outlook, 2022

Microplastics are now found in the human body, from blood to vital organs, and are associated with a4.5x higher risk of heart attack and stroke.

Modular.

Low-Impact.

Mono-Material.

Ritual.

Longevity.

Everyday products even small ones contribute
incrementally to this cumulative condition.

High Replacement =

High Waste


In the U.S. alone, 400 million sponges are tossed away every year.

Average household replaces their sponge or wand head every 2-4 weeks.

Designed for Disposal

Designed for Disposal

Deconstructing the Current System

Deconstructing the Current System

LCA Report

LCA Report

Mixed plastics + sponge = recycling barriers


  • Short replacement cycle: manufacturing + disposal impacts


Intervention should:

  • Material choice

  • Disassembly

  • Lifespan

Glued assemblies and short-lived sponge heads drive unrecyclable waste.

Glued assemblies and short-lived sponge heads drive unrecyclable waste.

What Should Last? What Shouldn't?

How the Cat Tongue “Cleans”

Directional Friction:


  • The hooks are made of keratin (like human fingernails)

  • This creates a "one-way" grip: they slide into surfaces easily but provide immense resistance when pulled back.

Choreography of Cleaning

Different Types of Stain

Oil / Grease-Based Stains

Starch / Carb Residue

Protein-Based Stains

Tannin / Pigment Stains

Burnt
Residue

Soap Scum / Mineral Deposits

LCA Report

LCA Report

  • Strong natural fibers: mechanical removal (Anti Bacteria, Anti Oil)

  • High porosity: traps particles

  • Works well with hot water

Where intention turns into touch: the materials

Loofah (Luffa)

CO-based bioplastic (PPC + cellulose blends)

Where Impact Begins

• Material production is the primary source of impact.
• Extending lifespan significantly reduces environmental cost.

The Art of Conscious Cleaning.