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I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.

Mission of Project

Focus on form design of a product that matches the given brand: Polestar 's brand identity.

How long is the Project?

14 weeks total with 4 weeks research

Skills I used

- Figma - Procreate - Solidworks - Keyshot

Mission of Project

Focus on form design of a product that matches the given brand: Polestar 's brand identity.

How long is the Project?

14 weeks total with 4 weeks research

Skills I used

- Figma - Procreate - Solidworks - Keyshot

Mission of Project

Focus on form design of a product that matches the given brand: Polestar 's brand identity.

How long is the Project?

14 weeks total with 4 weeks research

Skills I used

- Figma - Procreate - Solidworks - Keyshot

Designed for Polestar 3

30+

30+

Age

Age

Work Hybrid

Behavior

Behavior

Sleek Design

Psychographic

Psychographic

Side Table Detail Shot

Connect devices for data tracking and analysis

Foot Rest

Ergonomic design for better comport

More Perspective…

More Perspective…

Why??

Why??

Bad seating position working at home

Imposible to focus with hybrid working

Stillness. Focus. Connected

Stillness. Focus. Connected

Clarity. Refuge.

Clarity. Refuge.

Therefore, in Reality…

Therefore, in Reality…

Recycled Steel. Vegan Leather (e.g. Piñatex, Mylo)

3D Knit Fabric. Aluminum Alloy (powder-coated)

3D Knit Fabric. Aluminum Alloy (powder-coated)

Individual Research

Brand Identity Book

Click for the Full Book

Credits

Noah Jenkins

Creative Director

Isabella Brooks

Designer

James Hughes

Motion Designer

Maria White

Copywriter

Quote

Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

Noah Jenkins, CEO

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